this post was submitted on 25 Jan 2025
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I'd have no problem with them making Bluesky account, but why not both that and spinning up a Mastodon server?
It's just short-sighted
Well, to keep profile on Bluesky they essentially keept the same social media presence guy and just tell him to switch. To add to it Mastodon, they suddenly need to extend infrastructure to add a server, need to have someone manage that server and on top of that make that social media presence guy also take care of posting there. If they even have that guy and it's not simply something Monica from HR is doing.
And all that for what, maybe 500k people using it? Accounting for people not hearing about it, not being in EU, not caring about it etc. etc.
For comparision, Bluesky has 3 times Mastodon's users and it's growing quicker than Mastodon, being seen as viable alternative to twitter/x.
According to fedidb, the fediverse has 1.3 million mau.
Hiring one extra person, for an agency that covers hundreds of millions of people? I'm gonna go out there and say yes, that is reasonable to expect. Sure, uptake is low now, but network effect is responsible for that, now when people are moving from Twitter is the exact time to encourage people to change to something better.
The European Commission has its head on straight, that they are being a first mover on Mastodon, because putting critical communication infrastructure in the hands of a private company is silly long term.
I'm not doubting your reasoning as to why this agency hasn't bothered, but it's not convincing that it's reasonable.