this post was submitted on 11 Jan 2025
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Molson Coors. From hero to zero.
The Coors family started the Heritage Foundation and gave a significant amount of money to dozens of right wing organizations, so I would not consider them "heroes" in any sense. You're losing the plot if you ignore that, for having a perfect score for inclusivity.
https://www.desmog.com/2024/08/14/project-2025-billionaire-donor-heritage-foundation-donald-trump-jd-vance-charles-koch-peter-coors/
https://www.zocalopublicsquare.org/the-1970s-coors-beer-boycott/
Coors Family ≠ Molson Coors
The Coors family are indeed pieces of shit, but they own ~10% of the company. The company is mostly owned by institutional investors. Don't get facts mixed. Coors family is shit? Fact. Molson Coors was a champion of inclusivity? Also fact. These are not mutually exclusive.
Personally I can't abstract the history of it being a fascist beer, just because it merged with a less fascist beer and various grand children sold their shares so they only own a tenth of the company their grandpa was using to fund the modern conservative movement that seeks to dismantle the very inclusivity it was offering to it's own employees.
I just can't square the circle there, maybe they were mitagating some of the damage they were causing by being inclusive, but calling them heroes is a bit rich for me.
This is an (unintentional) euphemism for "the company is mostly owned by regular middle-class folks via the mutual funds in their retirement accounts, but the Vanguard/Blackrock/Fidelity/etc. fund managers have stolen their shareholder voting rights."
The very annoying thing about these big conglomerates is that they own dozens and dozens of brands... and even if you go to that brand's site, it won't show an address or contact info of the parent company.
TIL that Granville Island and Hop Valley Brewing is owned by Molson Coors. So if you're in Vancouver looking for craft beer come and get Parallel 49, Steamworks or any of the multitude of other options there are here.
What am I missing here, why were they heroes?
If you read the article you'll see it, but it was fairly common knowledge already. Molson Coors used to have a perfect score for inclusivity and was often voted one of the best places to work for LGBTQ+ amongst other accolades and accomplishments.
Gotcha, thanks