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Google to court: we’ll change our Apple deal, but please let us keep Chrome
(www.theverge.com)
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this post was submitted on 23 Dec 2024
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FFS the Chrome thing is nothing even. Who would even want it?
it's a huge deal for google. they control the browser used by the vast majority of users, and the engine behind the one (such as edge, opera, vivaldi, etc) used by still more. they rely on those users to see and interact with ads to make money.
besides the obvious--driving traffic to their web properties that have their ads; they get to siphon off all that sweet user data which makes their ads 'more valuable', and control addon functionality and restrictions as well as the primary 'marketplace' where those addons come from. their ultimate goal of killing off ad blockers completely, the limits mv3 puts on adblockers is just the next step in that direction.
should a third-party acquire control over chrome's development, mv3 gets shredded. restrictions and limitations on adblockers get scaled-back or reverted outright.
That is far too optimistic. If the courts force a sale then a for profit company will but it expecting a return on investment. Which very likely means more monetisation efforts like embedding ads or even more tracking built into it. It is a fantasy to think who ever gets it will scale anything you dislike about it back.
Unless they monetize the wanted Features Like Ad-Blocking. 10$/Month for No Ads everywhere is a Deal that many people would probably Take. Sponsorblock, DeArrow, Video Background Player Fix, there are many QoL Improvements that a Browser Company might include to sell a Browser Subscription or likewise
Just like paying for no ads on prime video? I'd rather donate to one or more independent plugin developers.
Same
But there are a Lot of people Out there WHO pay 15$ for YouTube Premium, If you can get way better content for that Money elsewhere