Was it though? The Metaverse may have been an unsuccessful venture but it was a pretty successful rebrand. Facebook was getting dragged through the shitter (100% deserved), and while nobody seems to give a shot about meta, you do hear less and less about Facebook from just about everywhere. Zuck somehow managed to distance himself from his cancer of a product without shutting it down in any way shape or form just by changing the name of his company to a dud product.

That's savvy, even if it wasn't the profit factory outcome he wanted. By comparison, Elon is speedrunning driving the ONLY real competition Facebook has right into a brick wall.