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Twitter's Traffic Falling Relative to Bluesky
(futurism.com)
This is a most excellent place for technology news and articles.
I think that's a good part of it, to be honest. Plus I think also helps that Bluesky's handles look visually less confusing and unusual than the conventional double @ sign for the fediverse
@user.bsky.social
vs@user@bsky.social
Plus other things like having starter packs
Yes, I think the main problem of Mastodon is that it looks and behaves like if engineers designed it, not designers.