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this post was submitted on 16 Aug 2023
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Musk operates on the "There is no such thing as bad publicity model". He doesn't care if the news is bad or good so long as his name / businesses are in the 24-hour news cycle. It's stupid, but he gets idiots to bring him more attention.
This is %100 wrong when your main source of revenue is advertising. Advertisers very much care about bad press.
Edit: How relevant - https://lemmy.world/post/3325197
Your example fits into the 'any publicity is good publicity' mindset too, fyi.