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YouTube’s anti-ad blocking test gets even pushier with a new timer
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this post was submitted on 14 Aug 2023
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Finally a good argument, thank you.
I agree that premium splits the percentage of my cash equally and easily but only 55% bugs me. That's an arbitrary number based off of some black box calculation.
I do not trust YouTube to have my or the creators best interest in mind.
If this number was 90% for creators I would consider it fair. The majority of the work comes from creators and is the reason YouTube has any people at its doorstep.
In the meantime, I can still far less effectively make use of my money the way I want to until a better alternative comes around.
I'll just have the sweat it and try harder to be a better consumer, I guess.
It's not arbitrary. It's the same 55/45 split that creators have gotten from ad-revenue as part of the YouTube Partner Program. I can't seem to find a source to prove it, but IIRC the split percentage has remained completely untouched for a very long time, maybe even since YPP was originally introduced in 2007.
I should also stress that this is a revenue split, not a profit split. Youtube pays all of their operating expenses after creators take their 55% share. It means that the final balance sheet for Youtube works out to something like (fudging): 55% creators, 25% expenses, 20% profit. I won't shill for the shareholders -- the deal could be better, but it's not exactly highway robbery, either.
Thank you for the information. I needed some brushing up on all of it.