Tesla's have become much more price competitive, in those two segments (obviously that's not the case in the truck segment, since the Cybertruck is the most niche of niche trucks). If you're looking specifically for what Tesla is selling, it can be a great option. But, not everyone wants those models. Price isn't the only dividing line, it's also how it drives, styling and features, but also the brand. Companies like Ford and GM are pretty simple: they make and sell cars. Tesla is explicitly trying to disrupt the auto industry. I don't think everyone wants to buy a disruptive product. I think Tesla has tried to "fix" problems that weren't really problems, at least not for everyone. For instance, I don't think most people were thinking, "I wish I could replace all the physical dials and switches in my car with a single, 20 inch iPad." Or, "I don't like how door handles work, let's change them." Tesla is clearly selling what some people want, I'm just not sure it's what most people want.