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X says it is closing operations in Brazil due to judge's content orders
(finance.yahoo.com)
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this post was submitted on 18 Aug 2024
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Does this harm twitter in any way?
I mean, if they are still reachable and usable in Brazil, they can still serve ads to those users and so it seems their business doesnt change much?
But there must have been some advantage for twitter in having an office there, otherwise they wouldnt have opened it in the first place.
They can't sell Brazilian ads to Brazilians, as that needs an office/presence in Brazil. This hurts the value of ads that Xitter can charge when dealing with users in Brazil (Brazil is the largest economy in South America, and with Xitter already having ad money problems, it isn't a good thing for them.)
So while they could still show ads to Brazilians, the fact is it would be for companies with offices outside Brazil, something not many would care about.
That makes sense. Thanks a lot for the explanation!