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this post was submitted on 17 Aug 2024
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Electric Vehicles
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Why call it a GTI when there's no "I"?
Same as the Taycan Turbo. All just marketing these days.
Second link goes here where they elaborate a bit: https://www.volkswagen-newsroom.com/en/the-new-id-gti-concept-world-premiere-17587
GTI is a trademark for VW with some heritage. It carries some implications for potential buyers. Like Design elements, emotion, handling capabilities and reasonable pricing for a sportscar-like vehicle.
Thanks!
Saved you a click.
Marketing people make up the stupidest shit. "Grand Turismo Intelligence".
Why not just say "I" stands for current. It's literally the symbol for that. So it'd be Grand Turismo, but electric.
Ooh yeah, that would have been way classier.
In the same breath, I believe Ford owns the rights to GT which could make variants hard