Companies don't get enough flak for pandering whoever lines their pockets.

It happens to be popular today in North America to appear inclusive and progressive and they feign it and it somehow works.

These companies don't give a shit about you or your issues. They just want to cash out on you thinking that they do (and you thinking that they deserve your support).

(And yes, I get it, any support is good support) just keep in mind that these companies care more about the money and will always pander to their audience.