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ASUS is apparently killing the ability to root present and future Zenfones
(www.androidauthority.com)
This is a most excellent place for technology news and articles.
The problem with companies trying to stop this is the fact that there will be at least one person/team who will find a way to bypass this.
No amount of corporate software devs/engineers can stop the might of a determined team on the internet from achieving their goals when it comes to this kinda stuff.
Edit:
Don't know whether the bootloader locking is actually coming or not because I saw a different post saying it was a misunderstanding.
The updated response from Asus:
So the server is down and will be back up. But that is not exactly the most reassuring response. It kind of seems like they are planning on removing it later or majorly altering it.