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Rivian CEO RJ Scaringe says too many carmakers are copying Tesla
(www.theverge.com)
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Any new automobile manufacturer has to do that initially in order to make enough money to get the manufacturing and supply chain developed enough to create a car for the masses. They start with a lower volume and higher priced car to get the excitement for the product. Once they have that, they are able to start assembling a larger volume at a lower price.