Elon Musk recently put an end to Larry Bird, which is the name of the iconic bird in Twitter's logo. Last week, Twitter officially rebranded to X and got a new logo. Although the iOS app was updated days later to match the new identity, the App Store page still mentioned "Twitter" due to one of Apple's guidelines. But it seems Apple has now made an exception for Musk, as the App Store page has been updated and Twitter is now X there.

Twitter is now X in the iOS App Store

As noted by multiple users, the Twitter page in the App Store now shows the name "X" without any additional words or characters. The change has caught the attention of many developers as App Store Connect requires the name shown in the App Store to have at least two characters. That means there's no official way to launch an app with a single letter or number as its name.

Interestingly, the App Store Guidelines don't explicitly mention such a restriction. According to terms 2.3.7 of the App Store Review Guidelines, app names "must be limited to 30 characters," but there's nothing about a minimum limit. However, in practice, Apple doesn't let developers submit an app named with a single character.

Another thing to keep in mind is that the name shown on the iOS Home Screen can be a single character long, but not the marketing name shown in the App Store. Apple ended up making an exception for Elon Musk, probably because of the notability of the platform. But it's hard to imagine that the company would do the same for any other small developer.

9to5Mac's Take

The move from Twitter to X has been quite controversial. Not only because of Musk's questionable decision to kill off one of the world's most famous brands, but also because it seems to have been a last-minute decision.

A week after the change, X's app and website still mention Twitter everywhere. The company's paid subscription is still called Twitter Blue, as is Twitter Spaces. The platform is still slowly replacing terms like "tweet" with "post," which makes it clear that the rebrand wasn't carefully planned.

cross-posted from: https://lemdro.id/post/198257

Last month, 9to5Mac exclusively shared the upcoming iPhone 15 Pro design with basic CAD images. Since then, we’ve been working to gather more exclusive details from MFi accessory makers, new detailed CAD obtained by 9to5Mac’s Max Weinbach, and other sources.

All of this information has been corroborated by multiple sources, and we are confident that this is your best look yet at iPhone 15 Pro.

forbes.com

Apple's 'Goodwill Credit' For Apple Savings Customers Could Cost It $200 Million

Ron Shevlin

4--5 minutes

Apple Pay logo on a iPhone. Apple Pay is the new digital wallet from Apple. Credit card payments ... [+] will be made with the iPhone instead of a card. (Photo by Ted Soqui/Corbis via Getty Images)

Corbis via Getty Images

OBSERVATIONS FROM THE FINTECH SNARK TANK

Last month, the Wall Street Journal reported that some Apple Card Savings account holders experienced issues moving money out of their Apple savings account to an external bank account.

In an effort to placate disgruntled customers, Apple announced this week that it would offer a $100 "goodwill credit" to affected account holders. According to 9t05 Mac, Apple notified "at least some" of the Apple Card Savings Account users affected by the delay. The email said:

"The experience we provided for a withdrawal request you made for your Savings account in May did not meet our standards. Thank you for your patience while we completed our internal reviews. We are making a one- time goodwill credit of $100 to your Savings account as a courtesy to you for this experience. You will see this deposit in Wallet as Adjustment-Credit."

To prevent future issues, Apple notified customers that ACH transfers take up to three business days to process, and that the processing time, doesn't include the time it takes for the money to move to the external account. Apple also changed how it calculates maximum balances for Apple Card Savings Accounts.

Goodwill Credits Could Cost Apple $200 Million

9to5 Mac reported that Apple notified "at least some" of its savings account customers. How much is "some"?

A recent study from Cornerstone Advisors sheds some light on that question, and on what the goodwill credits could ultimately cost Apple.

Cornerstone's survey---fielded in the last week of June---identified 515 Apple Card holders. Of those cardholders, 59% said they have opened an Apple Savings account. Among the Savings accountholders, three-quarters indicated that they tried to move money out of the account, and 60% of them had trouble doing so.

So how much will the goodwill credits cost Apple? Well, that depends on how many Apple Card holders there are.

Based on a consumer survey fielded at the beginning of 2022, I estimated that 6.4 million consumers held an Apple Card. With the newer survey in hand, I'm not ready to publicly update that estimate, but it's reasonable to believe that---given the aggressive marketing push Goldman Sachs and Apple have done in the past year---that the number of cardholders has grown to 7.5 million to 8 million.

So let's do some math (don't worry, I'll do it). Assuming 7.5 million Apple Card holders, if 59% have an Apple Savings account, that's 4.43 million accounts. If 76% of them tried to move money out, and 60% of them had trouble doing so, that means 2.018 million account holders had trouble moving money out.

Apple Savings account

Source: Cornerstone Advisors

At $100 per Goodwill Credit, Apple could be on the hook for $200 million in credits.

The Question Nobody is Asking

Among the reports in the press about the trouble Apple Saving account holders are having moving money out, none of them are addressing the following question: Why are Apple Savings account holders moving money out?

The fintech world went gaga back in April on the news that the Apple Savings account attracted nearly $1 billion in just four days.

Based on Cornerstone's data, however, a huge percentage (76%) have already tried to move money out of the account. So how much of that $1 billion has Apple already lost?

Experienced bankers aren't surprised by any of this. They knew that the money going in to the Apple Savings account at 4.15% was hot money, so it's certainly not surprising to them that money was moved again when those consumers found even higher rates from other providers.

Or, I should say, that those customers tried to move that money.

Apple Inc. is quietly working on artificial intelligence tools that could challenge those of OpenAI Inc., Alphabet Inc.’s Google and others, but the company has yet to devise a clear strategy for releasing the technology to consumers.