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Roku explores taking over HDMI feeds with ads (www.lowpass.cc)

submitted 1 year ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world

478 comments fedilink hide all child comments

Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

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[–] werefreeatlast@lemmy.world 11 points 1 year ago (5 children)

Imagine scrolling through the pornhub video that you spent half an hour searching for and then Bam! "Clean those pesky cum filled tities with Downy! Now with strawberry flavor, Downy is the only official pornhub gangbang body odor control soap and lubricant. Get your official pornhub bottle filled at the Costco sample counter today!"

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[–] ATDA@lemmy.world 10 points 1 year ago (2 children)

Sounds like a good way to get open source tvs

I'm so crotchety if your site so much as makes me click an extra X for an ad, promo, or even a coupon I'm fucking out homie.

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[–] harsh3466@lemmy.ml 9 points 1 year ago

First, fuck Roku. This is exactly why my roku tv is not connected to the internet and never will be. My kodi box handles my entertainment needs.

[–] Ginger666@lemmy.world 8 points 1 year ago (5 children)

The next step is they have cameras installed on them so they can watch you and detect the best time to play ads.

How much further are we away from commercials beamed into our dreams?

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[–] EvolvedTurtle@lemmy.world 8 points 1 year ago

Bro Wtf If this happens I'm litterly buying a new tv

[–] A_Random_Idiot@lemmy.world 8 points 1 year ago* (last edited 1 year ago)

all the more reason to not connect your smart TV to the internet and let it update.

Not only can they hold your TV hostage until you agree to their terms, but now they want to hijack your signal and inject their own ads to monetize all the content thats not theirs.

[–] flemtone@lemmy.world 8 points 1 year ago

At this point who would ever trust Roku products.

[–] Ghostalmedia@lemmy.world 8 points 1 year ago

Roku, the company that’s literally puts streaming service ads on your remotes.

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