I seem to remember that this claim was intended to be taken quite literally, i.e., you could drink during the day without other people noticing it.
this post was submitted on 15 Jul 2026
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what's not to like about that? well, except for the fact that your job probably sucks so much you drink during the day to numb the pain but hey - booze is booze
if i remember it correctly the context was less on drinking per se but marketeers from Seagram complaining that people switched to vodka in the sixties and Seagram was specialized in brown liquor and saw their market share dwindle
I remember a line from some war movie that went something like, “The general prefers the soldiers to drink rum instead of vodka so he knows that they’re drunk and not stupid”. Rum smells awful.