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WhatsApp is officially getting ads (www.theverge.com)

submitted 2 months ago* (last edited 2 months ago) by MazonnaCara89@lemmy.ml to c/technology@lemmy.world

238 comments fedilink hide all child comments

WhatsApp is rolling out ads. In an update on Monday, Meta announced that it will now show ads from businesses through its Stories-like status feature.

Meta says it will tailor the ads to your interests by using “limited” information, including your country or city, language, the channels you follow, and how you interact with ads on the platform. You can also change your ad preferences from Meta’s Accounts Center.

This isn’t the only change Meta is making to WhatsApp. The company will also start showing promoted channels when you click on the Explore button to find new ones to follow. It’s also rolling out the ability to subscribe to channels to “receive exclusive updates” as well.

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[–] Opinionhaver@feddit.uk 2 points 2 months ago

Seems like I'm not in the target audience for these ads. I have absolutely zero clue what any of the things mentioned above are. I use WhatsApp to send messages.

[–] mrodri89@lemmy.zip 2 points 2 months ago (1 children)

Damn first Telegram put a paywall to blocking non contacts and now this.

Shit, maybe we just gotta go iPhone to get easy encryption on messages. Rcs is kinda booty.

[–] Fluxxr@lemmy.dbzer0.com 1 points 2 months ago

I get downvoted to hell for years and years every time I defend iMessage. It’s such a nice experience and I get to communicate in a very multimedia way, using custom stickers and having it send animated handwriting when I write with my pencil on iPad. I get the platform limitation sucks, but it’s a better experience than WhatsApp or telegram or messenger ever was imo.

[–] naeap@sopuli.xyz 2 points 2 months ago (1 children)

adding that it won’t use your messages, calls, or groups to inform its ads.

I thought they used some E2E implemented for them by the Signal team.
Have they already butchered it completely?

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[–] mazzilius_marsti@lemmy.world 2 points 2 months ago

These ads on messaging services are out of control

so...... back to owl mail then?

[–] pinesolcario@lemy.lol 1 points 2 months ago

Considering the zero byte article using anything from Meta is a FAFO moment.

[–] Tillman@lemmy.world 1 points 2 months ago (11 children)

Always a bit shocked to learn people still use WhatsApp.

[–] imetators@lemmy.dbzer0.com 1 points 2 months ago

I had to do it because many use it and I was not. If you want to communicate in certain parts of the world, this is the only way. I wish everyone would go to Signal or Telegram but everyone are not me.

[–] insaneinthemembrane@lemmy.world 1 points 2 months ago

All of my community groups are on there, including the school parents one. My choice is to not participate in the community or have Whatsapp... Or worse, Facebook.

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