I can't imagine owning a business and actively promoting your willing to give up sales because of some random person's beliefs.

I fully understand consumers not shopping at a store that puts up signs you disagree with, you can just go to another one.

Nothing wrong in believing in and supporting the good things. I just think I'd not agitate customers if it were my business.

This isn't really malicious compliance. This is the very foundation of the point made by the Supreme Court. You should be able to refuse service to anyone for any reason. Anything less than that is the government engaging in violence to force you to work.

European here so it may not be clear to me, but I thought discriminating against religious movements like the church or trump supporters is still illegal. Correct?

You could always do this. But you'd be a damn idiot to antagonize half a potential customer base but ... Well that's one way to run a business.

fair

my god the store looks gross what they sellin?

I doubt many trump supporters are shopping there anyways. even if they are trump supporters, good luck trying to prove it before denying a sale. they dont walk around with it stamped on their forehead ;)

Nothing wrong with this. Their business their choice. Only time will tell if it was a good choice. depending where it is I dont think it will be. I think everyone is tired of the back and forth bs !

inb4 get woke go broke, rip their business. not a good look in the bud light era

I think this is ok. It’s how the market works. If you have enough people who agree with your stance, then you’ll survive, if not, you fail. Transversely, if you are trying to make a profitable business, you remove all roadblocks from a consumer who wants to do business with you.

They are only hurting themselves. Let them have at it

I'm personally offended by this, but...

1. Regulating my emotions is my own problem and no one else's
2. The business owner is well within their rights to do so.
   Just shop somewhere else.