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Amazon is now automatically playing fullscreen video ads on Fire TV
(9to5google.com)
This is a most excellent place for technology news and articles.
You can update the TVs settings to block these new large video ads. However, Amazon is getting more and more intrusive with its ads. I imagine that, similar to the Alexa Shows that I also use, every few weeks they'll tweak the ads, making your previous "disable this" settings no longer applicable. It's technically a new ad type, so they can auto enable it again. Super frustrating.
Largely in response to these new autoplay ads, I replaced my Fire TV with an LG TV. I've got another LG TV from only a few years ago that doesn't really have ads. This one.. does. Damn it. Don't get me wrong, they're much less in-your-face when compared to Amazon's ads. But, damn, does everything just have to be ads now?
My LG TV updated to show ads in the input selection menu. I was pissed for a few months until someone showed me you can disable them in the settings. Maybe you can disable them on yours?