The Price of Free Google Report.
Proton analyzed over 54,000 demographic profiles using 2025 ad auction data to estimate what advertisers pay to reach different types of Americans. The range is much wider than you might expect.
The average American generates about $1,605 a year in advertising value. A 35- to 44-year-old man in Bozeman, MT, without children, using a desktop and making high-value corporate searches, generates an estimated $17,929.30. An 18- to 24-year-old father in Fort Smith, AR, using an Android phone and making low-value searches, generates $31.05.
That’s a 577x difference between two people using the same free service.
Imagine if humanity would spend all this energy and effort into things that would actually benefit humanity world wide. Medicine and medical personnel, food research and production, education, housing, care for the elderly....
Oh man, this world could be so nice...
We're still basically monkeys with nukes.
Monkeys with nukes and powerful killer AI agents.