First, things like Coca Cola are as much cultural products as they are commercial products, so calling Coca Cola to something done outside of that cultural context is cultural appropriation.

Do you see how silly that argument is?

It's coagulated milk, the only culture is the bacteria. This isn't a family recipe being made in a farmstead by 5 people who personally milk the cows themself. It's a factory. With rows upon rows of cheese produced every day, worth millions of $. Stored in giant warehouses and transported all around the world. It's big business, not culture. Just because they have great marketing doesn't mean they're producing any form of culture.

The same applies to the Scottish whisky trade and Champagne in France. If it's so cultural then locals would be making the stuff, but they're not, it's a large monopolistic business. In the same way the scotch whisky trade is becoming monopolised by the likes of Chivas via Pernod Ricard.

If you genuinely believe that this is cultural appropriation then you should be having a word with the giant corporations that have put so much legislation around these products that it's near impossible for small independent competitors to try their hand at it. If it were truly culture there would be a thriving craft scene like there is with beer.