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Japanese devs face font licensing dilemma as leading provider increases annual plan price from $380 to $20,000+
(www.gamesindustry.biz)
this post was submitted on 03 Dec 2025
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I really don't get this strategy, it sounds like "we'd rather make $0 than $380" to me, unless they're really the only font out there and paying a designer for 6 months still can't get the job done.
If even one company opts to keep paying the license, that makes up for over 50 cancellations. They need less than 1/50 of their current licensees to continue paying to break even.
It's shitty, but it's basically a company taking themselves out of an entry-level market to extract more money from the types of clients where $20,500 is a rounding error.
Same concept is behind why fast food is so expensive now.
They're fine with fewer customers if they can charge each one more.