"Over 70% of the Hallmark audience is past 50 years old. This breakdown of the most popular Hallmark Christmas movies shows they're mostly a hit with the Medicare crowd, with over half of the audience aged 65 and up. "

Mostly a hit with Medicare crowd. A quick Google search shows mental decline can start as early as 45.

I wouldn't be surprised if these people thought they were living in a Hallmark movie at any given time.