this post was submitted on 16 Aug 2026
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DKIM, DMARC, SPF, rDNS/PTR, EHLO... all correct and verified in the email "original source," BY GOOGLE. Still goes to SPAM folder because **** you, apparently. I hate Google.

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[–] drbluefall@toast.ooo 118 points 1 month ago* (last edited 1 month ago) (8 children)

Tbh, out of all services I've seen people self-host, email is the most common one I've seen people describe as a bad idea™️.

I just chose a paid mail service (mailbox) and called it a day.

[–] surewhynotlem@lemmy.world 52 points 1 month ago

Same. It's great for a technical challenge. Don't do it for your primary email unless you're ok losing emails and having them rejected a lot.

[–] galoisghost@aussie.zone 32 points 1 month ago (3 children)

Yeah we should just let them win. Why fight? It’s not like most of the spam and phishing come from Gmail and hotmail accounts. It’s those fucking self hosters

[–] toxicmode@lemmy.dbzer0.com 24 points 1 month ago (2 children)

How's your self hosted email going? Any advice you can share to avoid some of the issues described?

[–] Lee@retrolemmy.com 19 points 1 month ago (1 children)

I've run a mail server since the late 90s. I gave up running my own outbound years ago. Whether it gets received is too inconsistent. Primarily, make sure the IP you use isn't on any spam lists. If it is, get a new IP or try to submit appeals. Make sure you have the standard anti spam/authenticity measures implemented (they're listed in the OP).

These are the minimum. Years ago it was enough to have reasonable delivery. Unfortunately these aren't that helpful anymore because spammers also set them up (often with seemingly randomly generated domain names). I assume because not having them was a fairly strong signal for being a spammer, so now they also set them up, which also means there's not really any configuration / setup you can do to seem legitimate (aside from mail volume and the content itself which will be analyzed).

Anyway running your own SMTP itself is easy. The problem is getting your mail to the inbox or at least spam/junk folder (your mail may get blackholed and not even show up in spam). At least when you get a rejection, you know something is wrong, but many times the receiving server will indicate a success code and simply not deliver it to the user (not even to their spam).

[–] toxicmode@lemmy.dbzer0.com 9 points 1 month ago (2 children)

Interesting! You said you gave up on the outbound, does that mean you can't reply to mails you receive? But if you can reply, does that mean the sender (let's assume someone with gmail) will get it or would even that likely end up blackholed or in spam?

[–] Lee@retrolemmy.com 11 points 1 month ago (4 children)

I can reply yo emails. It's what jaybone said -- I use a 3rd party outbound (SMTP).

I use Thunderbird as my mail client. In there you can define multiple IMAP/pop accounts (inbound) and multiple SMTP (outbound). So when I click reply, the SMTP I have set for that email address is a 3rd party service that sends emails using my domain.

This does have a privacy implication, so whether that's appropriate for you is for you to decide. The 3rd party can read and save a copy of your outbound email inclusive of any content included with it (like the email you're replying to if you include it).

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[–] jaybone@lemmy.zip 6 points 1 month ago

Maybe they send emails using someone else’s smtp server? (Like some paid service that provides smtp?)

[–] badrihippo@fosstodon.org 4 points 1 month ago (1 children)

@toxicmode @galoisghost I think those of us who can should selfhost an email address at least to contact other selfhosters even if we can't use it effectively to contact users of Big Email. That's how the network effect begins

Think of it like how a lot of the Fedi defederated from Gab or/and Thereads, except that this time it's Big email that's forcing the defederation

https://badrihippo.thekambattu.rocks/clog/staying-away-from-big-email/

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[–] WesternInfidels@feddit.online 15 points 1 month ago (2 children)

Maybe the way to fight GMail's outsized power is to stop using GMail. You can do that without going all the way to self-hosting.

Yeah, I figure I did enough of a step by moving to Tutanota. Selfhosting email seems like overkill unless you're running some large organization or doing self-hosting as a hobby.

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[–] takeda@lemmy.dbzer0.com 13 points 1 month ago* (last edited 1 month ago)

I've been hosting my e-mail for over 2 decades now, e-mail goes everywhere but gmail (despite working with them for years). They are doing it exactly so people stop doing it.

[–] realitista@lemmus.org 12 points 1 month ago* (last edited 1 month ago) (3 children)

Even using a reputable hosting provider and personal domain will get you spam black holed these days

[–] jaybone@lemmy.zip 7 points 1 month ago (1 children)

I wonder if there should be some kind of law or regulation around this. It’s an antitrust issue. Though no one in Congress would understand what this is.

[–] realitista@lemmus.org 8 points 1 month ago (1 children)

There most certainly should. But Americans live in a corporatocracy.

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[–] raspberriesareyummy@lemmy.world 4 points 1 month ago

This here. My emails end up in gmail spam folders occasionally from what I am told. And I don't self-host. I just use a good webhoster and my own domain. Fuck google.

[–] Tiger@sh.itjust.works 4 points 1 month ago

Many hosting providers won’t even let you try, they don’t want to host potential spammers.

[–] xylol@leminal.space 7 points 1 month ago (1 children)

Soon not using a chromium browser will probably be considered a bad idea

[–] pankuleczkapl@lemmy.dbzer0.com 8 points 1 month ago (3 children)

I get what you mean, but this website specifically works completely fine on my Firefox (with uBlock). Please check your browser settings for things like disabled JavaScript.

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[–] Prontomomo@lemmy.world 48 points 1 month ago (2 children)

I stopped thinking of any email as “private” regardless of where it’s hosted, when I realized that everyone I email uses Gmail anyways; so all my emails end up going to Google anyways.

It made me an email nihilist

[–] laurenceOfSuburbia@lemmy.world 28 points 1 month ago

I hate it. it was supposed to be open standard

[–] GamingChairModel@lemmy.world 6 points 1 month ago

Microsoft Exchange and the web-based Outlook probably still has a plurality of email volume, because of their dominance in enterprise. Even on the web based consumer space, Apple and Yahoo still have significant market share.

[–] lena@gregtech.eu 28 points 1 month ago

Self-hosting email is quite the undertaking... I don't have the energy to deal with it and just pay 10€/year for a hosting service.

Here's an informative (and funny) talk on why self-hosting email is probably a bad idea.

[–] OR3X@lemmy.world 27 points 1 month ago (1 children)

I work for state government and even we have trouble with email reputation issues from the big orgs. It's a pain for everyone.

[–] takeda@lemmy.dbzer0.com 14 points 1 month ago

This is done on purpose, to make people to switch to their e-mail or use them for hosting.

Google did the same thing with XMPP (they were welcomed when they joined, then they made it so XMPP users couldn't message GTalk/Hangouts users, but the other way worked), they tried similar thing with Usenet, but they never get dominance there so they let their services to be major source of spam on Usenet until they were blocked, ultimately removing Usenet indexing from Google).

I would really encourage to contact our local reps (both federal as well as state) and encourage them to introduce legislation that would punish this practice.

[–] fluffykittycat@slrpnk.net 16 points 1 month ago (9 children)

Me and a couple other people have ran into on the internet have thought that we need to invent "email 2", a clean slate implementation of email that serves it's asynchronous long form and attachment friendly function while leaving behind Decades of Cruft . We can make it into an encrypted by default and have conveniences that we never had before. It might even be an actual useful thing instead of just being the thing you sign up for accounts with to get to 2fa codes and spam from websites you buy stuff from

[–] MonkeMischief@lemmy.today 9 points 1 month ago* (last edited 1 month ago) (1 children)

Love this idea!

I feel like Arcane/Delta Chat is a step toward this. It uses an email protocol and it works just like Signal or any other message app! I dunno how the heck it works but it's super cool.

That's something I want too: An open standard my friends and family can be on, where "the market" isn't.

[–] MrKiosc@reddthat.com 5 points 1 month ago (1 children)

"normieverse" hit me like a brick

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[–] x7HlPDq9dSNO6v3A9@lemmy.world 16 points 1 month ago (1 children)

I run my own mailserver in docker and it's not so hard! There was some difficulty at the start with mail going to spam, but after a little while "warming up" the IP with usage, it works fine. It's hardest to build an IP's reputation in the beginning because if your mail goes to spam, it doesn't typically lead to healthy conversations that can support it's history.

My trick was to forward all my incoming gmail messages from the account I was replacing into the new server - that way I could receive and reply from the new mailserver if people sent mail to the old one. Once it built up a bit of a history it started working fine, and that took maybe a few conversations over a couple of days.

The thing I have noticed is that you very quickly get destroyed by incoming spam - a more advanced filter is definitely on the list.

[–] trxxruraxvr@lemmy.world 10 points 1 month ago (4 children)

One of the problems with self hosting is that a lot of IP addresses have historically been used for spam and still have a bad reputation. If you get assigned one of those IP addresses there's very little you can do about your mails going to spam.

[–] Dultas@lemmy.world 4 points 1 month ago

Another is most ISPs will put your IP in the PBL so unless you use a relay your outbound email is going nowhere. Google fiber was slow on updating their PBL when they rolled out service in my area so I got to send direct for several months before having to use an external relay.

[–] Illecors@lemmy.cafe 4 points 1 month ago

I had a small problem with this, but Linode (others do that, too) allowed me to allocate myself a /56 and that solved it. Since IPv6 is preferred if set up - it's the protocol that gets used. And so my reputation problems went away.

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[–] Forester@pawb.social 15 points 1 month ago (2 children)

If you want you can PM me your dkim and dmarc and SPF policy. Or just send me your url and I'll look it up. I used to fix these for a living. It's likely an issue with your SPF not being properly annotated.

[–] JigglySackles@lemmy.world 8 points 1 month ago

That's cool of you to offer that to them.

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[–] takeda@lemmy.dbzer0.com 8 points 1 month ago

I have this problem for a while as well. Similar to you all mechanisms are implemented multiple sites say the configuration is correct, even headers in Gmail say DKIM and SPF passed. E-mail arrives everywhere except for gmail.

Thanks for posting, at least I know I'm not the only one.

[–] mspencer712@programming.dev 8 points 1 month ago* (last edited 1 month ago)

I also self host email and so far haven’t had any problems. Initial setup was annoying but it’s required zero effort this past few years, and I don’t think my emails land in spam folders. Maybe I can help?

Shoot me a message at test-message-lawrenceOfSuburbia@mspencer.net (which I’ll delete after it gets a message, for obvious reasons) and I’ll take a look. (I misspelled the name, I apologize, no insult intended)

Honestly I think I’ve received 10 spam messages in the last four years, and five have been from gmail addresses (Best Buy invoice spam) in the past two months. I submit each one to support.google.com/mail/contact/abuse and hopefully it helps.

[–] fbinin@mastodon.fbin.in 8 points 1 month ago (1 children)

@laurenceOfSuburbia
This ain't anything new. They have been doing this for decades and will still do it forever. Just move on with it, since it like trying to figure out something which has no meaning at all.
Just know for sure that every company has systems designed by some developer based on a whimsical mindset of someone at the very top. So, I can care less for these stupid companies and their useless management.

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[–] Nester@feddit.uk 8 points 1 month ago (1 children)

I self-hosted my own email for a few years, everything was set up and reporting correctly, but Google just would never have it. I think the worst is it would be a bit inconsistent.

Anyway, I switched to an email provider with my own domain and it's much more reliable. That is until this week, I have noticed that some services are rejecting my domain. I think there is some whitelisting nonsense going on, but in those instances I just use an alias and that seems to work.

I just want to have control of my data!

[–] NaibofTabr@infosec.pub 13 points 1 month ago* (last edited 1 month ago)

I just want to have control of my data!

Google:

[–] elvith@feddit.org 7 points 1 month ago (2 children)

Google Groups allows spammers to subscribe you to their groups in a workspace account, but doesn't allow you to unsubscribe since you're not part of that workspace account... Worse - all autoresponders for the spam will also be forwarded to all members of said group.

Since I do not participate in Google Groups, the nuclear option is to file all mails from Google Groups as spam with a Sieve script.

Note the require part may be too large as may sieve script also contains more rules than this one.

require ["body", "date", "editheader", "envelope", "fileinto", "imap4flags", "mailbox", "regex", "reject", "variables"];

if anyof(
    header :contains "List-Subscribe" "groups.google.com",
    header :matches "X-Google-Group-Id" "*"
   ) {
	if header :matches "Subject" "*" {
		set "subject" "${1}";
	} else {
		set "subject" "";
	}
	deleteheader "Subject";
	addheader :last "Subject" "[Google-Groups-Spam] ${subject}";

	fileinto "Junk";
}
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[–] mlg@lemmy.world 7 points 1 month ago* (last edited 1 month ago) (3 children)

They claim its for spam prevention which is why most ISPs actually also block outgoing SMTP port 25.

The dumb thing is, all it really does is push spammers onto using botted/stolen accounts which work way more effectively, and everyone else is forced to set up their email with Google or Microsoft.

If your domain isn't big enough to be recognized, all that SPF and DMARC won't mean crap to them.

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[–] justme@lemmy.dbzer0.com 5 points 1 month ago

i never had problems with Google, but Outlook always blocks my emails, just because it's not a standard .com .net etc domain...

[–] hemko@lemmy.dbzer0.com 5 points 1 month ago (1 children)

Most email providers block new domains... You need to have the DNS records up for like 2 years before they start getting accepted... Or contact all the big doers to get yourself whitelisted

[–] Illecors@lemmy.cafe 10 points 1 month ago (1 children)

False. It's a scoring system, where a domain registered within the last 14 days gets a negative score. SPF, DKIM, etc all bump the score up.

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[–] Impractical_Island@lemmy.world 4 points 1 month ago

I put dog shit in my ass and Google knew five minutes before it happened, filmed it, and sold it back to me as a custom highlight of my home alone shenanigans. I find this a bit egregious, personally.

[–] artifex@piefed.zip 4 points 1 month ago (5 children)

I might be out of the loop on how email works, but doesn’t it hop between several other email servers on its way from Alice to Bob (and at least some of it must still be unencrypted)? If so and given google’s scale you could probably just assume that even if they’re not your inbox they’re going to be at least handling many if not most emails along the way.

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