It was like that in Russia before big federal companies took over that business. A wild west where companies actually competed with each other, even by providing their own forums, filesharing services, torrent trackers and pirated WoW\CS servers - with unlimited traffic when it was paid-per-MB and with better speeds\ping when it became unlimited. It didn't cost much nor for them, nor for clients, and they were very responsive if there's some problem with connectivity. It actually created some sort of a community around ISPs where people could cooperate locally around their issues.

I don't want to sound like an ancap, or an annoying free market fan, but it served people way better than monopolization. And knowing how it all ended, having a small local company eyeing your traffic is probably better than having feds farming it in a centralized fashion - that's probably the reason, since some things never left local servers at that time (sus), and it happened right at the time of big riots. Some ISPs I know were bought out in the same year.

Having it said, even though in America it was probably just greed leading to that situation, big companies should be dismantled and localized to start to care about their clients. It means better service (they depend on ya), better privacy, probably better prices since they can't use you to strong-arm into another area with price dumping shouldered by your bills or just charge you whatever they want. Same shit recently happened with gig economy apps everywhere. If the state has one job, it's to hold down that bullshit of exponential growth. But just like with Anakin-Padme meme I'm having an impression there're not many places where representatives actually represent people, not corps. And I'm happy for some countries not falling for it, at least not at all times.

/rant