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Every food commercial, advertisement, and packaging in the US is currently protein obsessed. I just bought 3 burritos, and the most noticeable thing on the entire package is its protein content. TV commercials about waffles are advertising that they have X amount of protein per serving. The products in my jobsite's vending machine have protein all over every package.

Did America have a protein thing recently?

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[–] RobotToaster@mander.xyz 11 points 2 days ago (4 children)

It's not entirely pseudoscience. I imagine a lot of people don't normally get the recommended 1.2g per kg per day https://examine.com/guides/protein-intake/

[–] magiccupcake@lemmy.world 8 points 2 days ago (1 children)
[–] SaveTheTuaHawk@lemmy.ca 0 points 1 day ago

Eat more protein!

Take these digestive drugs to keep it all down!

Take Glp1 because you are now fat!

Visit our cancer centre to get fitted with a colostomy bag!

This is the US diet in a nutshell.

[–] Ephera@lemmy.ml 4 points 2 days ago (1 children)

Just to note 1.2g per kg per day is a highly contested number. To my knowledge, the usual recommended dietary allowance (RDA) of most countries sits at around 0.8. As it says in that link, this was the RDA in the US, too, before the Trump bros recently increased it.

And the RDA covers the needs of 97.5% of the population. So, per definition, most people need less than that.
At the same time, with an average Western diet, you can easily get 1.5g per kg bodyweight per day. There's cases where folks can't deal with excess protein due to a kidney failure, and actually getting them to not eat excess protein can be quite the challenge.

Source for that second block is this podcast/video where a nutrition professor is interviewed: https://zoe.com/learn/podcast-should-i-eat-more-protein

[–] RobotToaster@mander.xyz 3 points 1 day ago

The RDA issue is addressed in the article I linked

For adults, the US Recommended Dietary Allowance (RDA) for protein is 0.8 g/kg/d.[2] However, a more appropriate statistical analysis of the data used to establish the RDA suggests this number should be higher: 1.0 g/kg/d.[3]

Note that, contrary to popular belief, the RDA doesn’t represent an ideal intake. Instead, it represents the minimum intake needed to prevent malnutrition. Unfortunately, the RDA for protein was determined from nitrogen balance studies, which require that people eat experimental diets for weeks before measurements are taken. This provides ample time for the body to adapt to low protein intakes by down-regulating processes that are not necessary for survival but are necessary for optimal health, such as protein turnover and immune function.[4]

An alternative method for determining protein requirements, called the Indicator Amino Acid Oxidation (IAAO) technique, overcomes many of the shortcomings of nitrogen balance studies.[5] Notably, it allows for the assessment of protein requirements within 24 hours, thereby not leaving the body enough time to adapt. Studies using the IAAO method have suggested that about 1.2 g/kg/d is a more appropriate RDA for healthy young men,[6] older men,[7] and older women.[8][9]

[–] KRAW@linux.community 1 points 2 days ago (1 children)

Gym bros misquote this as a gram per pound, which is just a ridiculous amount of protein.

[–] masterspace@lemmy.ca 1 points 2 days ago* (last edited 2 days ago) (2 children)

That's how much you need to eat when you're trying to actively gain muscle, not just maintain your current amount.

And quite frankly, either put on that much muscle or kindly accept that they may have a point.

[–] KRAW@linux.community 1 points 1 day ago (1 children)

I have put on that much muscle. I just refuse to buy any kool-aid that's being sold to me. Maybe they should bring proof instead of spreading trends blindly?

[–] masterspace@lemmy.ca 1 points 1 day ago* (last edited 1 day ago)

They are literal bodybuilders and that is obvious to everyone who looks at them.

What the fuck kind of proof are you expecting? A a video diary of every meal ever consumed?

[–] BussyCat@lemmy.world 1 points 2 days ago (1 children)

It’s 1 gram per pound of LEAN body mass not overall body weight

Just because a person is in good shape doesn’t mean they actually understand what is required to train and it’s very common for top athletes to use a ton of pseudoscience garbage because they want anything that could possibly improve performance

[–] masterspace@lemmy.ca 2 points 1 day ago* (last edited 1 day ago)

1lb of LEAN body mass is still a shit ton of protein to have to try and squeeze in. For your average adult man that's the equivalent of 5-7 scoops of protein powder, or like ~1.5lb of chicken breast, every single day.

You're not getting that unless you're going out of your way to.

[–] SaveTheTuaHawk@lemmy.ca -3 points 1 day ago

1.2 kg a day.... hilarious. Eating like pigs is good for the economy.