this post was submitted on 04 Aug 2026
443 points (98.9% liked)

Technology

88698 readers
3071 users here now

This is a most excellent place for technology news and articles.

Our Rules

  1. Follow the lemmy.world rules.
  2. Only tech related news or articles.
  3. Be excellent to each other!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, this includes using AI responses and summaries. To ask if your bot can be added please contact a mod.
  9. Check for duplicates before posting, duplicates may be removed
  10. Accounts 7 days and younger will have their posts automatically removed.

Approved Bots

founded 3 years ago
MODERATORS
L3s@lemmy.world
enu@lemmy.world
technopagan@lemmy.world
L4s@lemmy.world
L3s@hackingne.ws
443
BMW is putting Spider-Man ads on your dashboard, after promising it never would (www.techspot.com)
submitted 2 months ago by return2ozma@lemmy.world to c/technology@lemmy.world
164 comments fedilink hide all child comments
you are viewing a single comment's thread
view the rest of the comments
[–] Unpigged@lemmy.dbzer0.com 54 points 2 months ago (1 children)

For people who had forgotten the seat heating subscription

[–] Not_mikey@lemmy.dbzer0.com 24 points 2 months ago (10 children)

Why do they keep trying to pull this bullshit?, they're a luxury brand, there margins should be pretty good without trying to nickel and dime everything

[–] Whostosay@sh.itjust.works 23 points 2 months ago

Have you ever heard of next quarter?

[–] alpha1beta@piefed.social 19 points 2 months ago

No amount of money can satisfy their empty fucking hearts and minds

[–] SaharaMaleikuhm@feddit.org 12 points 2 months ago

There are no brakes on capitalism. It's always more, more and more.

[–] artyom@piefed.social 10 points 2 months ago

Capitalism doesn't understand "good enough", only MOAR

[–] markm@lemmy.zip 7 points 2 months ago (1 children)

I think it has something to do with the markets infatuation with recurring revenue streams. Everything is a subscription model now.

[–] Whostosay@sh.itjust.works 1 points 2 months ago* (last edited 2 months ago)

Id subscribe to more posts about that, also please like and subscribe to more recommendations on what to like and subscribe to

[–] blackberry28@sh.itjust.works 5 points 2 months ago

Cos there are enough dumb people who are ready to pay for this shit.

Same with lootboxes in gaming, everyone hates them but there are enough people purchasing them so that the companies can keep pulling shit like this off.

[–] diablicja@lemmy.zip 4 points 2 months ago (1 children)

No matter what BMW tries to tell you in their press releases, they were never considered a luxury brand in Europe. As for German cars it goes more or less like this: Maybach >>>>>>> Porsche >>> Audi > Mercedes >>>>>>>>>>>> BMW > Volkswagen > Opel.

[–] Rubanski@discuss.tchncs.de 4 points 2 months ago (1 children)

I'd argue that Mercedes > Audi

[–] markm@lemmy.zip 1 points 2 months ago

Same. Merc is top to me. BMW close second. I have a lot of respect for Audi, but only had experience with A3 and A4 Wagon. Both had very aggressive and stiff ride feel. Fun, but not what I want from a daily commuter.

[–] W98BSoD@lemmy.dbzer0.com 4 points 2 months ago

Line must go up.

[–] SaveTheTuaHawk@lemmy.ca 3 points 2 months ago

they are doing this for two reasons:

  1. Dropping sales from angry BMW owners fed up with poor reliability.

  2. Dropping sales to Tesla.

  3. Dropping sales because of poor EV designs

  4. Dropping sales because they fail to establish value.

[–] iglou@programming.dev 2 points 2 months ago

Because income sources like subscriptions and ads are stable, predictable, and that makes shareholders happy.