this post was submitted on 04 Aug 2026
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434
BMW is putting Spider-Man ads on your dashboard, after promising it never would (www.techspot.com)
submitted 3 days ago by return2ozma@lemmy.world to c/technology@lemmy.world
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[–] Unpigged@lemmy.dbzer0.com 52 points 3 days ago (1 children)

For people who had forgotten the seat heating subscription

[–] Not_mikey@lemmy.dbzer0.com 24 points 3 days ago (10 children)

Why do they keep trying to pull this bullshit?, they're a luxury brand, there margins should be pretty good without trying to nickel and dime everything

[–] Whostosay@sh.itjust.works 23 points 3 days ago

Have you ever heard of next quarter?

[–] alpha1beta@piefed.social 19 points 3 days ago

No amount of money can satisfy their empty fucking hearts and minds

[–] artyom@piefed.social 10 points 3 days ago

Capitalism doesn't understand "good enough", only MOAR

[–] SaharaMaleikuhm@feddit.org 12 points 3 days ago

There are no brakes on capitalism. It's always more, more and more.

[–] markm@lemmy.zip 7 points 3 days ago (1 children)

I think it has something to do with the markets infatuation with recurring revenue streams. Everything is a subscription model now.

[–] Whostosay@sh.itjust.works 1 points 2 days ago* (last edited 2 days ago)

Id subscribe to more posts about that, also please like and subscribe to more recommendations on what to like and subscribe to

[–] blackberry28@sh.itjust.works 5 points 3 days ago

Cos there are enough dumb people who are ready to pay for this shit.

Same with lootboxes in gaming, everyone hates them but there are enough people purchasing them so that the companies can keep pulling shit like this off.

[–] SaveTheTuaHawk@lemmy.ca 3 points 2 days ago

they are doing this for two reasons:

  1. Dropping sales from angry BMW owners fed up with poor reliability.

  2. Dropping sales to Tesla.

  3. Dropping sales because of poor EV designs

  4. Dropping sales because they fail to establish value.

[–] W98BSoD@lemmy.dbzer0.com 4 points 3 days ago

Line must go up.

[–] diablicja@lemmy.zip 4 points 3 days ago (1 children)

No matter what BMW tries to tell you in their press releases, they were never considered a luxury brand in Europe. As for German cars it goes more or less like this: Maybach >>>>>>> Porsche >>> Audi > Mercedes >>>>>>>>>>>> BMW > Volkswagen > Opel.

[–] Rubanski@discuss.tchncs.de 4 points 3 days ago (1 children)

I'd argue that Mercedes > Audi

[–] markm@lemmy.zip 1 points 3 days ago

Same. Merc is top to me. BMW close second. I have a lot of respect for Audi, but only had experience with A3 and A4 Wagon. Both had very aggressive and stiff ride feel. Fun, but not what I want from a daily commuter.

[–] iglou@programming.dev 2 points 3 days ago

Because income sources like subscriptions and ads are stable, predictable, and that makes shareholders happy.