this post was submitted on 28 Jul 2025
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Only the business consultants who recommended rebranding "HBO Max" to "HBO Max" (over the course of three years) could've come up with something so bold.
If you ever feel like your job is meaningless, remember that there are people who are paid to be marketers.
It was McKinsey both times, and they made over 100 million dollars on it (not kidding)
Yep. The single biggest con job Zaslav ever fell for, and he fell for it twice.
He might literally be the worst man in show business. Both in terms of human decency and business acumen.
This is why I moved into B2B. It's stupidly absurd. They've lost all sense of the real value of money and just toss it around willy nilly.
it would be HBO MAX+ next, or HBO ULTRA MAX+
They missed their chance to go 'HBO NOW GO MAX'
HBO PREMIUN PRO MAX+, for $10.99 more you get a extra "+"added to it.
They should tap into the gamer market. HBO Min/Max - Optimize your viewing habits to minimize not fun while maximizing fun fun!