Yeah my point is not so much about this guy but how discussion about this guy can be channeled. Not just this guy but the sentiment "shooting CEOs is good actually" is literally everywhere now, which is NEVER going to be something the right supports.

A highly upvoted comment on Ben Shapiro's video condemning the shooting was "if the left supports this call me a leftist then".

All we have to do to actually get people to hear us out is use the right language when they open the door, then fix the brainworms once they're actually listening to us. The biggest barrier is getting them to listen in the first place.