Just reiterating what others have said but... if you have an IP you like and want more of it in the future (regardless of medium!) then its success in any other medium will likely impact whether or not you get more.

Unfortunately, we live in a world where:

• Money matters more to most IP holders than the IP itself

• New IP is seen as risky

• Those in charge don't have to take responsibility for their failures

If there is a commercial failure of an IP, there is a good chance that its failure will be seen as the IP generally failing or falling out of poluarity instead of the failure to best utilize the IP that likely occurred. As a result, priorities will often shift away from the IP to something else in all mediums (ex. ASOIAF/GOT). Unless the IP is absolutely gangbusters in all other mediums, it will suffer. Similarly, success will likely lead to more utilization of the IP in any medium.

It's unlikely that the IP owner will sell or license the IP in the near future because at one point it was popular and new IP is hard to make. It would be better to hoard IP and maybe try again in a decade when they need a trick up their sleeve. Plus, another failure might damage the IP even more.

Admittedly, I'm not attached to any brands or IP in particular and so I'm not invested really. I just makes me a little sad when some IP I thought well of has this happen... or when the person who benefits from the IP turns out to be a person I'd rather not give money to. Occasionally I'll ponder what might have been if things had gone differently and feel a little bad.