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NEW YORK (AP) — A grassroots organization is encouraging U.S. residents not to spend any money Friday as an act of “economic resistance” to protest what the group’s founder sees as the malign influence of billionaires, big corporations and both major political parties on the lives of working Americans.

The People’s Union USA calls the 24 hours of spending abstinence set to start at midnight an “economic blackout,” a term that has since been shared and debated on social media. The activist movement said it also plans to promote weeklong consumer boycotts of particular companies, including Walmart and Amazon.

Other activists, faith-based leaders and consumers already are organizing boycotts to protest companies that have scaled back their diversity, equity and inclusion initiatives, and to oppose President Donald Trump’s moves to abolish all federal DEI programs and policies. Some faith leaders are encouraging their congregations to refrain from shopping at Target, one of the companies backing off DEI efforts, during the 40 days of Lent that begin Wednesday.

The planned blackout is scheduled to run from 12 a.m. EST through 11:59 p.m. EST on Friday. The activist group advised customers to abstain from making any purchases, whether in store or online, but particularly not from big retailers or chains. It wants participants to avoid fast food and filling their car gas tanks, and says shoppers with emergencies or in need of essentials should support a local small business and try not to use a credit or debit card.