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Has Reddit’s traffic really quadrupled in 6 months?
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The article seems to suggest a change on the Google search algo and how Reddit pumps the SEO is to blame as it's showing up in search rankings above other more relevant results.
I'm assuming "traffic" here is individual page visits, which would shoot up if people are just pulling up one page from a "how do I do X" type of search. I doubt this boost is coming from people sticking around, but I'm sure that's not how Reddit will spin it.
This would be my guess- Reddit is more reliable for random queries than much of the internet, as AI propagates.
I see more and more suggested "my search Reddit" on Google even as I visit Redfit way less now