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Google raising price of YouTube Premium to $13.99 per month
(9to5google.com)
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this post was submitted on 20 Jul 2023
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Technology
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Don't these companies realise they'd have far more subscribers if they weren't so fucking greedy... Newpipe & Libretube ftw👍🏼
Depends on what metric you game. They can show the $/subscriber chart and it goes whooo
Subscribers
Oh so you were using YT premium before the increase?
🤔..No...its always been overpriced..
Why would you? Google still tracks the shit out of you even with premium, so you’re still the product, you’re just paying for the privilege of them collecting your data instead of blocking it with Adblock.
I’d consider premium if it wasn’t so absurdly expensive for what it is. So instead I use uYou+ on mobile and uBlock origin+SponsorBlock in browser. I’m a member of my favorite channels to support them, fuck YouTube/Google.
I work in a position responsible for decisions like this. They do AB tests to determine if the price change results in an excessive loss of subscribers. Usually the calculation is: if(profit increase > loss from churn); proceed. They only exact price increases if their tests indicate they won't lose too many subscribers compared to the increase in revenue. That's why these price increases happen little by little.