"I love solutions that teeter on appearing almost naive in their simplicity," Ive said. "I also love incredibly intelligent, sophisticated products that you want to touch โ and you feel no intimidation, and you want to use almost carelessly, that you use them almost without thought, that they're just tools."
Altman, elaborating on Ive's simplicity mindset, said that AI "can do so much for you that so much can fall away. And the degree to which Jony has chipped away at every little thing that this doesn't need to do or doesn't need to be in there is remarkable."
"We just started talking about: What does it mean that this thing is going to be able to know everything you've ever thought about, read, said? ... And finally, we have the first prototypes."
Altman recalled that Ive once said they'd know they had the design right when the user wants "to lick it or take a bite out of it, or something like that."
"There was an earlier prototype that we were quite excited about, but I did not have any feeling of: 'I want to pick up that thing and take a bite out of it.' And then finally we got there all of a sudden."
Sounds like very low effort American-style propaganda/hype.
No details or explanation except Soviet style gibberish about Comrade Ive building oligarch capitalism-communism with new edible AI device which is like iPhone [which wasn't even the first usable smartphone].