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Microsoft shuts down Cortana app on Windows 11
(www.theverge.com)
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this post was submitted on 12 Aug 2023
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Cortana is/was by far the best name of the digital assistants - probably because it was created by sci-fi story writers rather than a marketing department. They should just have upgraded her with the latest AI tech and trained her to show the same kind of sassy personality as in the games and it would have been perfect.
Who in their right mind thinks "Bing copilot" is a better name? It makes me picture something like the blow-up autopilot from Airplane!
I generally agree with you, and Microsoft has always been notoriously awful at naming just about anything. The still are.
But Cortana's reputation has been ruined to the point where there's no coming back from it. It was a good name, but a lousy product. From a marketing perspective, it's far, far, easier to start from scratch with a better product than to try to repair the reputation of the old one.