244

The Internet is not forever after all: CNET deletes old articles to game Google (arstechnica.com)

submitted 1 year ago by fne8w2ah@lemmy.world to c/technology@lemmy.world

25 comments fedilink hide all child comments

you are viewing a single comment's thread
view the rest of the comments

[-] slipperydippery@lemmy.world 59 points 1 year ago* (last edited 1 year ago)

It looks like they misunderstand how to improve their SEO ranking

In fact, on Tuesday, Google's SearchLiaison X account tweeted, "Are you deleting content from your site because you somehow believe Google doesn't like "old" content? That's not a thing! Our guidance doesn't encourage this. Older content can still be helpful, too. Learn more about creating helpful content."

[-] SpaghettiYeti@lemmy.world 28 points 1 year ago

They really don't. They're going to hurt their domain authority and back links.

It's more valuable to make an update to past pages because Google sees it as useful content that is being maintained.

You're supposed to make tweaks once a year so it's not stale, not nuke yourself.

load more comments (2 replies)

this post was submitted on 11 Aug 2023

244 points (96.2% liked)

Technology

58302 readers

3141 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago

MODERATORS